London-Born, New York Based.

BRINGING TOGETHER BRAND-BUILDING EXPERTISE AND MODERN MARKETING LEADERSHIP

I’m a C–Suite level marketer and advertising brain who has helped create, build, and grow many brands you know and love, specifically in fashion, luxury, and men's lifestyle brands. If you’d like to hire me, welcome to my very small (aka, me) marketing consultancy called THE SOCIETY OF THE SPECTACLE. Which helps brands and agencies, big and small, connect their brand story to their marketing. I help lead and shape change within the C-Suite by bringing the brand’s positioning and platform to life - and giving space for teams and consumers to find out what they love about it.

  • I create and lead long-term brand platforms and marketing strategies for some of the biggest brands in fashion, retail, and luxury.

  • A left brain/right brain/art school/business school/creative thinking/system thinking combination of skills honed across two continents, three cities, and 5 agencies in 4 different disciplines.

  • A background that includes trained product designer, art director, and “creative” , media and brand strategist, and now running an innovation division acting as a connective thread between disciplines and ideas.

  • An approach that balances building ideas that create thriving brands and knowing how to execute to get to growth.

  • A great plan is nothing without creativity; creativity cannot thrive with a great plan to get it seen and beloved. A philosophy says performance doesn’t have to be boring, and brand doesn’t have to navel gazing pomposity.